CONTROL — A
VARIANT — B

// ENTER YOUR CURRENT METRICS

%
$
%

CURRENT_MONTHLY_REVENUE

$452.9K
2.4% CR × 8,500 visitors × $74 AOV

// PROJECTED VARIANT PERFORMANCE

TESTS_RUNNING14,823
AVG_LIFT_DETECTED+22.4%
EXPERIMENTS_TODAY3,291
MEDIAN_TTD11 days
INTERACTIVE_EXPLORER

THE PAGE
HANDS YOU
THE CONTROLS.

// HEATMAP_OVERLAY — DRAG TO COMPARE
A
B
HIGH ENGAGEMENT
MEDIUM
CONVERSION ZONE

// CONFIDENCE_INTERVAL — SCRUB TO SIMULATE

5,000
14d
STATISTICAL_CONFIDENCE99.9%
95%

CONTROL_SAMPLES

35,000

VARIANT_SAMPLES

35,000

Z_SCORE

4.119

STATUS

SHIP_IT

STATS_ENGINE

COLD MATH.
NO OPINIONS.

AVG_TESTS_PER_TEAM

23

per quarter

MEDIAN_LIFT_DETECTED

+19.3%

across winners

FALSE_POSITIVE_RATE

<2.1%

with bayesian engine

MULTIVARIATE_LIMIT

no cap on variants

EXPERIMENTCONTROL_CRVARIANT_CRLIFTCONFIDENCESTATUS

CHECKOUT_CTA_COLOR

ALL_USERS

2.41%3.18%+31.9%
98.7%
WINNER

HERO_IMAGE_SWAP

MOBILE

1.87%1.62%-13.4%
91.2%
LOSER

PRICING_PAGE_V3

NEW_VISITORS

3.02%3.44%+13.9%
87.4%
RUNNING

FORM_FIELD_REDUCTION

CHECKOUT

4.11%5.89%+43.3%
99.4%
WINNER

SOCIAL_PROOF_STRIP

RETURNING

2.66%2.71%+1.9%
54.1%
RUNNING
USE_CASES

YOUR NEXT
EXPERIMENT
STARTS HERE.

PROBLEMMULTIVARIATE_CHECKOUT

"Running 8 concurrent checkout experiments across 4 markets. Needs to know which combination wins — not just which single element."

SOLUTION

Variant's multivariate engine isolates interaction effects. See which CTA × hero × pricing combination drives the highest AOV simultaneously.

ANNUAL_REVENUE_UNLOCKED

+$2.1M

INSTALL_DASHBOARD

ONE TAP
FROM
PROOF.

The calculator already proved the value. No email gate. No free trial that expires. Install the dashboard and run your first experiment in under 4 minutes.

FREE · WORKS WITH ANY STACK · NO CREDIT CARD

variant — install
$npx variant@latest init
→ Detecting framework... Next.js 15
→ Installing SDK...
✓ Connected to Variant cloud
✓ First experiment scaffolded
→ Dashboard: variant.app/dashboard
$variant experiment create --name "checkout-cta"
✓ Experiment live. Tracking 8,500 visitors/day
$
14,823 experiments running right now